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Research papers

Ensuring data integrity for business decisions

While online panels can reduce the cost and time it takes to undertake research, there is often little understanding of how the quality of the panel affects data integrity and importantly the ability to make reliable business decisions based on the...

Catalogue: Panel Research 2006
Authors: Birgi Martin, Jenny Koo, David Day, Ralph Risk
Company: Kantar
October 8, 2006
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Citation

Martin, Koo, Day and Risk (2006a, October 08). Ensuring data integrity for business decisions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ensuring-data-integrity-for-business-decisions